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Vow & Tell

Your story is already unforgettable. Make it playable.

Vow & Tell — opening screen

01The brief

A founder had a real product — thirty personalised cards for a wedding table — and a Dawn theme that sold it like a T-shirt. The brief: make the deck the site, keep every promise honest to the fulfilment, and ship it as a real Shopify checkout.

02What we built

A personalised couples card game made from a couple’s real stories, sold as a Shopify product. The Table is a custom theme built around the deck itself: a fan of cards you can flip and drag on the hero, chapters that deal as you scroll, a sample couple who are clearly fictional, and a buy section that promises nothing the fulfilment cannot keep — two private questionnaires after checkout, one correction round, printed only after both partners approve in writing. English and Spanish, selected as a product variant.

  • Custom Shopify OS 2.0 theme — The Table — replacing a Dawn-based staging theme rated 4.5/10
  • Interactive card fan (click to flip, drag to move) and chapters that deal on scroll, at 120 fps
  • Language as a real variant into a real checkout; ES/EN toggle
  • Wedding-trivia page, occasions, how-it-works and questions sections written from the founder’s fulfilment rules
Vow & Tell — a second screen
Vow & Tell — a third screen

03Where it stands

Theme built and wired to the store; awaiting the owner’s publish decision, product media and policy pages.

Tools

  • Shopify OS 2.0
  • Liquid
  • Line-item properties
  • ES/EN variants

Credits

  • Direction, design and code — Nextia
  • Theme and copy — Nextia · Product — the founder
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